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Martha Barletta

Marketing Expert

Testimonials

\\\ Martha Barletta \\\

My first exposure to Marti was a defining one. That is why I invited her to speak to the WNBA league staff and team management. Her insights, wit and delivery of the important messages are unique. She has an amazing ability to deliver business information that people can not only hear but take away and apply to their business plans. She is talented, approachable and fun.

-- WNBA

Thank you for your powerful presentation at our 10th anniversary seminar. The assesment by the audience was excellent and your presentation topics are still hot topics of conversation.

-- Novartis

The participants at our annual Partners meeting were very enthusiastic and felt they learned a lot – not only about marketing to women, but also about recruiting and retaining women in the sales force.

-- New York Life

Martha Barletta helps organizations get smart about marketing to women. She is the author of the groundbreaking book, Marketing to Women, which is now available in 15 languages and co-author with Tom Peters of Trends (July 2005), who named her MVP/BizGuru of 2005. Her new book, PrimeTime Women: How to Win the Hearts, Minds and Business Boomer Spenders, breaks the story on the unprecedented buying power of women in their prime (ages 50-70) and details why this silver bullet segment is the prime source of business growth for the next two decades.

Her dynamic style, command of her subject and passion for her topic make her a popular speaker at corporations and conferences. Combining gender expertise, marketing expertise and a lively sense of humor, she delivers eye-opening insights that audiences find enlightening, entertaining and actionable. As the recognized international authority on marketing to women, Barletta is frequently quoted on CBS Evening News, ABC Money Matters, MSNBCS Squawk Box and NPRs Talk of the Nation, as well as in the Wall Street Journal, New York Times, Fast Company, Business Week, Entrepreneur and many other publications worldwide.

A Wharton MBA, Barletta founded her consulting think tank, The TrendSight Group, to help companies pull ahead of the competition by boosting their marketing, sales, recruiting and retention effectiveness with women. The TrendSight Group utilizes Martis proprietary GenderTrends model to deliver solutions that connect with women consumers, corporate executives and business owners. The firms clients have included Wachovia, Neuberger Berman, Deloitte Consulting, Volvo, Mercury, Ford, Trade Secret, Toys R Us and Logitech.

Martha currently serves on the advisory boards of WBENC, Embrace Pet Insurance and Boomer!TV and is a member of the distinguished Women Gurus Network.

Martha Barletta, Marketing Expert, is available through IMG Speakers Bureau for speaking engagements. Martha Barletta is also available for panel discussions, corporate meetings and events, business seminars and much more. Please contact IMG Speakers at 212-774-6735 or speakers@imgworld.com for more information on booking Martha Barletta.