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Larry Chase

Larry Chase

Internet Marketing Expert

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Testimonials

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Larry took a complex subject and made it interesting and accessible for those in our audience who were not so sophisticated about the Internet. It was obvious that Larry had not only prepared for the target audience, but equally important that he demonstrated the presentation skills that made the program enjoyable to all who attended.

-- Mesa Group

I particularly like the way Larry prepared for the workshop that he presented. It was important that he spent time prior to the meeting with each segment manager talking about their marketing activities, what worked and what did not and probing for ways that the Net could assist in our sales effort.

-- Aon Services Group

Now that the Internet Revolution is separating out the survivors, one needs Larry Chase's persepctive, more than ever, to make sure they are or their company is one of the survivors.

-- Internet.com

Larry Chase is one of the original pioneers of the Internet and regularly sought out by the news media for his insight. Business Week, The New York Times, USA Today, Inc. Magazine, CBS, CNBC, CNN, and scores of trade magazines and newsletters either quote him, or syndicate his columns and reviews. In his book Essential Business Tactics for the Net, he shares with you the lessons learned, the secrets kept, and the winning strategies garnered from his experience and from those of his clients. Some of those clients include: Con Edison, 3Com, EDS, New York Life, AutoByTel, Liberty Mutual, Time Warner, and myriad others, both large and small.

Larry is a classically trained marketer, who has learned his lessons in New York's most celebrated advertising agencies. It is through that marketing lens that he views the Internet. With 16 years of experience in traditional marketing, he is able to help his Fortune 500 clients discern which classic marketing principles endure in this new medium and where the new thinking must begin. Larry's integral understanding of both media is his unique selling proposition to clients.

In addition to his book authoring and consulting practice, he publishes Web Digest For Marketers, the first online marketing newsletter. Its reviews are read by over 80,000 people monthly. Over 500 web sites point to it and in any given month, 3 or 4 print publications either quote from it or suggest readers subscribe to it.

Larry is an internationally recognized speaker about the Internet having presented at the New York Times, to the Direct Marketing Association, LegalTech, and the Dutch Marketing Society, to name a few.

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